Karmen is Marketing Director and is responsible for the Paspalis Brand, Marketing and Communications.
Since joining Paspalis in 2015, Karmen has added significant value through business development, website, information technology, brand and profile. She has worked collaboratively with the team to implement new cloud based systems improving group operational efficiency and effectively applied her technical and marketing expertise across a wide range of company initiatives resulting in higher services revenue.
As a brand manager, marketing and IT specialist, Karmen advises start-ups on cross-border innovation, IT and marketing opportunities. Current project experience includes, advising new-to-market providers into the China market. These providers work in blockchain technology, telehealth, information technology, and cosmetic & beauty industry.